Review of “A Simple Ad” (2019)


This was the first screenplay I wrote that made it from page to screen, and because it is so short, it was…challenging…to work on. It was supposed to be a two-minute film (which would have required a two-page screenplay), but I’m not that good a writer, so the result was a film with a running time of 3:41, which is almost four minutes…

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Thoughts:

This is a very short film inspired by a six-word micro-short story attributed to Ernest Hemingway.

The opening credits roll over shots of a bookcase with family pictures—a baby, a little boy, and a wedding, among others. The viewer hears “Suo Gan,” a lovely traditional Welsh lullaby sung by the Choir of King’s College. It ends on a pink memo: “Fuck C.”

Sara (Adria K. Hernandez) sits at a word processor trying to type an ad while John (Juan Carlos Hernández), her husband, makes noise working on a skateboard. When she complains that he’s distracting her, he apologizes and says, “I just want to make sure the next person who rides this doesn’t break a bone or something.”

What makes this film is the final scene. The actors aren’t even facing the camera, which focuses on the ad Sara has just taped to a light pole. The…

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